Fixed supply. Curated allocation. Controlled rollout.
Fixed Supply
The total supply of VBLN is fixed at:
10,000,000 VBLN
No additional VBLN can be minted after deployment. This fixed-supply structure supports the core philosophy of The Veblen Standard: access, scarcity, recognition, and participation must be limited in order to carry meaning.
Every allocation, reserve, event credit, sponsor distribution, team allocation, liquidity allocation, and community reward comes from the same fixed supply.
The supply is not infinite.
The standard is defined.
Allocation Overview
The VBLN supply is divided into categories designed to support the full House Nouveau Riche ecosystem, including launch liquidity, brand growth, event utility, team participation, sponsors, and long-term operations.
10,000,000 VBLN
No additional VBLN can be minted after deployment. This fixed-supply structure supports the core philosophy of The Veblen Standard.
Allocation
Category
Total
100%
10,000,000 VBLN
VBLN
20%
2,000,000 VBLN
15%
2,000,000 VBLN
15%
1,900,000 VBLN
20%
2,010,000 VBLN
10%
200,000 VBLN
10%
1,000,000 VBLN
5%
500,000 VBLN
5%
500,000 VBLN
Founder / HNR Strategic Reserve
Long-Term Brand Stewardship
Allocation: 20%
Amount: 2,000,000 VBLN
The Founder / HNR Strategic Reserve supports long-term brand control, strategic direction, future development, and the continued growth of House Nouveau Riche.
This allocation is not intended to function as short-term circulating supply. It exists to preserve alignment between the founder, the House Nouveau Riche brand, and the long-term cultural direction of VBLN.
Potential uses may include strategic partnerships, future product drops, ecosystem expansion, legal and administrative support, founder compensation, and high-value brand opportunities.
Treasury / Operations
Operating the Ecosystem
Allocation: 15%
Amount: 2,000,000 VBLN
The Treasury / Operations allocation supports the practical needs of building and operating House Nouveau Riche and The Veblen Standard.
This may include administrative costs, business development, event production, contractor support, technology expenses, legal and accounting support, and operational runway.
Treasury / Operations may also support equipment required to build the House Nouveau Riche ecosystem, including cameras, lighting, audio equipment, computers, VR / AR hardware, event technology, content production tools, immersive media equipment, and other operational infrastructure.
Marketing / Brand Growth
Future Liquidity Reserve
Supporting Market Depth Over Time
Allocation: 20%
Amount: 2,010,000 VBLN
The Future Liquidity Reserve is designed to support liquidity growth and market depth over time.
Initial liquidity may be intentionally limited and controlled during launch. Additional liquidity may be added later as the market matures, sponsorship support increases, or strategic liquidity opportunities become available.
This reserve allows the project to grow liquidity gradually rather than forcing all market depth into the initial public launch.
Visibility Is Infrastructure
Allocation: 15%
Amount: 2,000,000 VBLN
House Nouveau Riche is a brand-led ecosystem. Marketing, cultural positioning, and public perception are therefore central to the VBLN model.
The Marketing / Brand Growth allocation may support public relations, content creation, media production, influencer partnerships, brand campaigns, paid promotion, merchandising campaigns, event promotion, social media growth, community development, and future brand collaborations. Visibility is infrastructure.
Team / Advisors / Contributors
Staged Contributor Participation
Allocation: 10%
Amount: 1,000,000 VBLN
The Team / Advisors / Contributors allocation is reserved for individuals who help build, operate, advise, promote, and execute the House Nouveau Riche and VBLN ecosystem.
For the initial launch phase, the project has established a starting Team Reserve of:
100,000 VBLN
The remaining team allocation is reserved and may be distributed later based on role, contribution, project milestones, and continued participation.
This staged approach is designed to recognize contribution while supporting long-term alignment and avoiding unnecessary early distribution.
VIP / Event / Community Rewards
Access, Redemption, and Participation
Allocation: 10%
Amount: 1,000,000 VBLN
The VIP / Event / Community Rewards allocation supports private activations, NFC invitation balances, event credit, limited merchandise access, community rewards, loyalty recognition, and future House Nouveau Riche participation incentives.
For the July 24 private activation, selected VIP guests are expected to receive VBLN-denominated event credit through preloaded NFC invitations.
This allocation connects the token directly to real-world activation, not just market speculation.
Sponsors / Strategic Partners
Strategic Participation
Allocation: 5%
Amount: 500,000 VBLN
The Sponsors / Strategic Partners allocation supports sponsors, brand partners, and strategic contributors who help support the launch and growth of House Nouveau Riche and The Veblen Standard.
Sponsor participation may be connected to event support, brand exposure, launch support, community access, promotional involvement, and long-term partnership value.
Sponsor allocations may include base allocations and bonus structures, subject to internal review, liquidity planning, contribution level, and launch-stage strategy.
Friends & Family / Early Support
Liquidity Support Round
Allocation: 5%
Amount: 500,000 VBLN
The Friends & Family / Early Support allocation is reserved for early supporters who help fund, promote, or participate in the initial launch ecosystem.
House Nouveau Riche plans to open a Friends & Family liquidity support round to help fund the initial liquidity pool.
Eligible contributors may receive structured VBLN bonus allocations based on the finalized contribution and bonus schedule.
This allocation is designed to remain controlled and capped to avoid excessive early concentration.
Base Pair: VBLN/WETH — 0x63235923c97D66F68a2e733c9dC6F4De053584dF
Official Contract: 0x92b5A0A57C7aD4AA4bE7a4C13187243f07a085B2
Token Name: The Veblen Standard
Total Supply: 10,000,000 VBLN
Symbol: VBLN
Network: Base Mainnet