Privacy Policy

1. Introduction
House Nouveau Riche respects your privacy. This Privacy Policy explains how we may collect, use, store, share, and protect information when you visit this website, interact with The Veblen Standard ($VBLN), submit information through forms, participate in events, join communications, or otherwise engage with House Nouveau Riche or VBLN-related materials.
By using this website, you agree to the practices described in this Privacy Policy. If you do not agree, you should not use this website.
2. Information We May Collect
We may collect information that you voluntarily provide, including:

• Name

• Email address

• Phone number

• Wallet address

• Social media handle

• Company or organization name

• Sponsor or contributor information

• Event registration details

• Guest list information

• NFC invitation or event redemption information

• Friends & Family liquidity support information

• Messages, inquiries, or form submissions

• Any other information you choose to provide

We may also collect limited technical information automatically when you use the website, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring website

• Approximate location

• Date and time of visit

• Cookies or similar tracking technologies

3. Wallet and Blockchain Information
If you provide a wallet address or interact with VBLN on Base Mainnet, your wallet address and blockchain activity may be publicly visible on the blockchain.
Blockchain networks are public by design. House Nouveau Riche cannot control, delete, modify, or hide public blockchain records.
We may collect wallet addresses for purposes such as:

• Token distribution

• Event redemption

• Guest verification

• Sponsor or contributor tracking

• Friends & Family liquidity support records

• Allocation management

• Community access

• Fraud prevention

• Compliance and recordkeeping

You should not provide a wallet address unless you understand that blockchain activity connected to that address may be public.
4. Event and NFC Invitation Information
For House Nouveau Riche events or VBLN activations, we may collect information related to attendance, invitation status, NFC cards, event credit, merchandise redemption, remaining balances, wallet redemption, and guest verification.
This information may be used to:

• Confirm event access

• Manage guest lists

• Process event credit

• Track merchandise redemption

• Verify eligibility

• Support event operations

• Prevent fraud or misuse

• Maintain accurate internal records

5. How We Use Information
We may use collected information to:

• Operate and improve the website

• Communicate with users, guests, sponsors, contributors, and team members

• Provide access to whitepapers, updates, and project materials

• Manage event registration and VIP activations

• Process wallet address submissions

• Manage token allocations and redemption records

• Support Friends & Family liquidity support activity

• Respond to inquiries

• Send project updates or announcements

• Improve user experience

• Monitor website performance

• Protect against fraud, phishing, impersonation, or misuse

• Maintain business records

• Comply with legal, regulatory, tax, or compliance obligations

6. Emails and Communications
If you provide your email address, we may use it to send updates about House Nouveau Riche, The Veblen Standard, events, launch information, whitepaper updates, sponsor opportunities, or related announcements.
You may unsubscribe from marketing emails by using the unsubscribe link, if provided, or by contacting us directly.
We may still send administrative, transactional, security, legal, or event-related communications when necessary.
7. Cookies and Tracking Technologies
This website may use cookies, analytics tools, pixels, or similar technologies to understand website performance, improve functionality, measure traffic, and support marketing or security.
Cookies may collect information such as browser type, device information, pages visited, and user interactions.
You may be able to disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.
8. Third-Party Services
We may use third-party services to operate the website, manage forms, send emails, analyze traffic, host documents, process event data, support wallet connections, or provide blockchain-related tools.
Third-party services may include, but are not limited to:

• Website hosting providers

• Email marketing platforms

• Analytics providers

• Form and CRM tools

• Blockchain explorers

• Wallet providers

• Decentralized exchange interfaces

• Event management tools

• Payment or contribution tracking tools

• Cloud storage providers

These third parties may collect or process information according to their own privacy policies. House Nouveau Riche is not responsible for the privacy practices, content, or security of third-party services.
9. How We Share Information
We do not sell personal information.
We may share information with:

• Service providers who help operate the website or project

• Event staff or operational partners

• Legal, accounting, tax, or compliance advisors

• Security, fraud prevention, or technical service providers

• Sponsors or partners when necessary for event or program administration

• Government, law enforcement, or regulatory authorities if required by law

• Successors or assigns in connection with a business transaction, merger, restructuring, or transfer of assets

We may also share aggregated, anonymized, or non-identifying information for business, analytics, or reporting purposes.
10. Data Security
We take reasonable measures to protect information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, database, wallet system, blockchain tool, or online service can be guaranteed to be completely secure.
You are responsible for protecting your own wallet, private keys, seed phrases, passwords, and devices.
Never share your seed phrase or private keys with House Nouveau Riche, The Veblen Standard, or anyone claiming to represent the project.
11. Data Retention
We may retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including project administration, event records, allocation tracking, legal compliance, dispute resolution, fraud prevention, tax obligations, and business operations.
When information is no longer needed, we may delete, anonymize, or securely store it as appropriate.
Public blockchain data may remain permanently visible and cannot be deleted by House Nouveau Riche.
12. Your Choices
Depending on your location and applicable law, you may have the right to:

• Request access to personal information

• Request correction of inaccurate information

• Request deletion of certain information

• Opt out of marketing communications

• Request restriction of certain processing

• Ask questions about how your information is used

To make a privacy request, contact us using the information listed below.
We may need to verify your identity before responding to certain requests.
13. Children’s Privacy
This website is not intended for children under the age of 18, or any higher minimum age required by applicable law.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information, please contact us so we can review and delete it where appropriate.
14. International Users
If you access this website from outside the United States, you understand that your information may be processed, stored, or transferred in the United States or other jurisdictions where our service providers operate.
Privacy laws in those jurisdictions may differ from the laws in your location.
15. Blockchain and Public Data Notice
Blockchain activity is public and may be permanent.
Wallet addresses, token transfers, liquidity activity, transaction amounts, timestamps, and related activity on Base Mainnet may be visible through public block explorers such as BaseScan.
House Nouveau Riche cannot remove or alter public blockchain data.
You should consider the public nature of blockchain activity before submitting or using any wallet address.
16. Links to Other Websites
This website may contain links to third-party websites, platforms, wallets, exchanges, blockchain explorers, social media pages, or other online services.
We are not responsible for the privacy policies, practices, content, or security of third-party websites.
You should review the privacy policies of any third-party service you use.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If we make changes, we will update the effective date at the top of this page.
Your continued use of the website after changes are posted means you accept the updated Privacy Policy.